[Developers] Possibly The Best SEO Market Research Tool For App Optimization
Possibly The Best SEO Tool For App Optimzation
So as we all know, those of us who develop apps, the competition is heating up.
That’s a good thing as it gives fresh apps to our markets and many new and innovative ideas that can help us with our own creativity and new app plans.
What we all find however is the need to understand and be able to ‘work out’ what other app do that make them successful and visible in The App Stores.
The Competition Is Hotting Up…
Of course a unique idea, really well implemented and taken up by apple during review as a ‘new and noteworthy app‘ etc or an app that explodes viral will obviously benefit from hitting the top of a very big wave very quickly, the push these apps get creates new trends and allows developers of other apps to watch, learn and almost piggy back off of these breakout (maybe ‘lucky’) apps.
But as most developers study the charts, review and critique hit apps and new apps for ideas and any tips on a new approach to App Store success, it becomes obvious that just watching app movement in the charts or admiring keyword rich App names is not going to really be enough in the long run to implement a full, App marketing and SEO plan that will yield long term results.
This is where the right ‘tools’ come in.
As with anything in a successful business, a system needs to be put in place to track, monitor and study the app store and our competing apps so we can benefit most effectively from the ever changing App landscape.
Trying to do everything either yourself or with a variety of seperate online tools or other tricks or methods does get time consuming and as all developers know, time in the day developing apps can go very fast. before you know it its the end of your work day and many times if you don’t have systems in place to you find yourself overwhelmed and possibly behind on your large list of ‘to do’s’…
Systems can be set up in may areas from app project control with Project leaders, to having different app companies and programming teams working on your projects as you do other things for your business.
Possibly the biggest area that requires focus by both single, one man app developers to big app development companies is the marketing/market research/SEO side of things.
I have used a series of tools during the last 2 years that have all had their pluses and minuses in terms of allowing me a clear and full understanding of the App market and what I need to know to make my apps competitive.
Recently I have found a new service that I will discuss in the next section, that for me and many developers I know is probably the best tool for app developers currently available.
When it comes to market research and beginning to obtain a full understanding of the things you need to know and track to stay ahead of the curve in the app development field I have found the new Sensor Tower to be a quite remarkable tool (or set of very remarkable tools) all under one roof.
Think of Sensor Tower as a one stop location where you can track not just your apps performance but importantly your competitors.
This gives you massive advantage because the days of throwing an app out there, hoping it sticks and hits the top charts and makes millions are basically over. Sure there will always be the exceptions, but now they really are the exceptions, not so much the rule. This is not 2009 anymore.
In a market where so many of the big companies have million (possibly billion) dollar budgets, how can a smaller independent developer compete?
Well the answer is with great knowledge and insight and a series of tools to give a full understanding of the playing filed your in.
Sensor Tower provides that.
here is the link to their site where you can learn even more. But let me briefly discuss some of the benefits and tools I am using to allow me to gain more and more understanding of the app marketplace each day.
All In One Success Tool.
Essentially this is your market research / app optimization / money making / app success dashboard!
Here you will have a series of tools that if used and understood will allow you a level of understanding that will put you into the category of serious app developer who is preparing for success, as opposed to someone who simply thinks apps are a way to easy money.
I will show brief descriptions of what each of these tools does, as well as my personal CURRENT favourites. I am still learning but so far have found great success with what could be considered relatively limited knowledge of the full power of Sensor Tower. (That must be a good sign, for all other developers who want to get quick results from these awesome tools)
Click on the Add New Keyword button below to add search terms you want to track. Add relevant keywords, including multiple word phrases that you want to track for your app in search results. Add each different search term separately and we will collect data for you.
RANKINGS AND REVIEWS:
This I found to be one of the most accurate and thorough tools I have seen to keep you up to date on your apps performance: (I have tried a few)
OPTIMIZE KEYWORDS: (Awesome!)
I really like this. We all know the importance of keywords. Those 100 little spaces where we can make or break our apps success. Well this tool allows you to drop in YOUR keywords, or ones you are testing and get feedback of changes to make, things you are doing well with etc. I love this tool.
you are going to have competitors. no matter what app you make. Unless you come up with an app that is in a category of one, in which case you’ll possibly have a customer count of the same number. The nature of the app store is competing apps. And you are going up against them trying to gain more reviews, downloads etc than them. What better way to plan your strategy than to find out what competitors are doing! This type of tool used to be a mere dream for developers.
KEYWORD RESEARCH: (The biggy!)
This one was what first turned me on to Sensor Tower. It was the first one I used. We have touched on the high importance of keywords. This incredible tool allows you to delve deep into keyword research, first by choosing keywords to view current traffic and difficulty ranking for a particular keyword. You will also see how much reach a word has IF you can rank high for it. It then allows you to dive deeper into all the apps that use that particular keyword you want to look at and compare to YOUR APP! Awesome! – that takes us to…
Here you see my Ultimate Fitness App (or one of them) and a test comparison of angry birds. Of course you would choose a competitor in the same category as you, but for an example this show perfectly how Sensor Tower creates a simple side by side comparison. Below (you cant see here) the keywords of both apps are listed! Seriously. You can compare your app to a competitor!
This is truly awesome…based on your keywords you currently have or are planning on using, Sensor tower will generate suggestions and give full details of each one. This is huge!
*Imagine you’ve sat down all night, coming up with keywords, you then get Sensor Tower, drop them in and find a whole load of better ones you could and should be using. Right here you are making game changing switches to your app. All based on current stats.
And after all of the above you can connect your iTunes account to track in full detail all your daily downloads. All your hard work is tracked up to the minute in this easy to understand section.
When all is said and done, its my assumption that if your reading this then you are likely a serious app developer. And in the App Market today its pretty much impossible to guess your way to success.
What I have found with Sensor tower is a tool, or a suite of tools all in one dashboard that is the engine under the hood of my Developer Account. Everything here is designed to assist you to make the right decisions, use the best keywords, and make the correct changes in updates as you begin on a journey to full app optimization and a charge up to the top of your particular category.
Today, in the highly competitive field of app development, where most of us are not going to be spending millions on market research teams or big SEO companies to rank us up in a battle with Rovio or Halfbrick, we need a set of tools that will even the playing field and allow those serious about app development to gain an advantage in this competitive battle for eyeballs and downloads.
Check out Sensor Tower here and I wish you all the best in your Development of awesome apps.
Feel free to contact me with any questions.
Sensor Tower FREE TRIAL